Which results are shown in my campaign reporting?

In your individual Doorboost campaign analysis you receive the most important information about the generated results as well as the performance. The following data is provided:

Impressions: How often did your ads appear online?
Reach: Number of people who have seen your advertisements
Clicks: Number of clicks on your ads
Achievement of objectives: Number of objectives achieved
Expenditure: Amount spent
CPM: Average Cost per 1,000 Impressions
CPC: Average cost per click on your ads
CPA: Average costs per target achievement
CTR: Average click-through rate of your advertisements
CR: Average degree of target achievement based on the campaign target
Target group performance: Results of your respective target groups
Ad performance: Results of your respective campaign motifs
Leads: The leads generated by your campaign