What are the most important results of my campaign?

In contrast to print advertising, online advertising is far more likely to ensure that people who see your advertising are actually potential new customers (also see in 'who will see my advertising on these platforms?'). Some will not sign up directly on your landing page, others will choose to contact your company directly by phone, email or direct visit.

Most relevant results (key performance indicators) for online campaigns differ according to the goal of a campaign. For our campaigns we focus on the reach and clicks achieved (number of people who have seen and clicked on your advertising), as these have long-term positive effect on your business and at the same time ensure that you are remembered by a high number of potential customers and their environment, maximizing your brand recognition value.